Digital social in habit formation
Last week, Obvious Corp — including Biz Stone and Evan Williams and the makers of Twitter and Odeo, and now Medium — launched a new app called Lift that purports itself to be a simple habit-tracking and self-improvement experience. (Funny, because I used to work for a nonprofit called LIFT, which strives to “lift” communities out of poverty).
I downloaded the app and tried it out myself. It was engaging for a couple days, and I received “props” from other members (who I did not personally know) for accomplishing certain habits. I was intrigued by Lift’s premise, but was not sure it would really work. Other than a public record of my habits and whether or not I am keeping them, as well as the social aspect of checking in (modeled after Foursquare, no doubt) and giving props to others, I am not entirely sure the app will be that successful. (Actually, do I really want my habits to be public, exactly? Or is a public record key to following through, in terms of accountability? Or is it just its trademark social aspect?)
What exactly is the reward for completing a habit? i.e., what makes this particular habit app different than the other habit apps in the App Store? It looks as if the social aspect might be Lift’s differentiator.
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